Social Media and Retail: Are you on board yet?

This type of interactivity has also gotten the attention of shopping center owners who, until recently, have generally viewed the internet as a threat because of the rise in online shopping. ... When shoppers who have the Shopkick application loaded on their phone visit participating retailers, such as Best Buy, Target or even a Simon Properties mall like the Mall of America, they are instantly recognized by the retailers as they cross the threshold of a store. ...