The Dawn of Social Commerce « Soundview Executive Book Summaries

However, one area of modern life to which even I've taken quite a fancy is the ability to shop online. Not only is it a matter of convenience, but the “global mall” and all its treasures ensures that family members get exactly what they ... By contrast, online shopping is a solo activity. People may occasionally e-mail product links to friends and seek opinions about a pair of shoes or a set of golf clubs, but the process isn't the same as standing next to a friend in a ...